Trends

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“The Covid Generation”

According to research company, Datassential, 83% of consumers believe that the pandemic permanently changed the way that we live – the top two trends that came out of Covid-19 and lockdown were healthier eating habits and cooking skills.

Take-out & delivery and grocery delivery significantly increased during this time and consumers will continue to utilize these convenient ways to obtain food.

One of the most negative aspects of the pandemic was the scarcity of food items, and consumers will continue to stock up on shelf-stable items out of fear.

According to the International Food Manufacturers Association, the foodservice industry saw a 93% uptick in digital orders versus 2020 and 182% versus 2019; while this was a small base, digital ordering will continue to drive traffic in the industry.

Here comes the Metaverse

The metaverse is a virtual environment or series of environments that users can inhabit. Users can socialize and create, buy, and sell goods within this digital space.

50% of consumers have heard of the metaverse (Datassential 2022).

Younger consumers are turning to the metaverse for events such as birthday parties or virtual concerts.

Mind Health

A focus on foods that help mind health – 80% of consumers said taking time for themself followed by exercise, being active, spending time with friends and family, and eating right is important (Datassential 2022).
Over half of consumers are extremely or very likely to purchase foods that support their mental well-being.
Eighty-three percent of consumers strongly or somewhat agree that food can be medicine (Datassential 2022).

Potato Trends

Potatoes are found on over 80% of menus in the United States and continue to grow in restaurants.
While fries are a ubiquitous menu item, they continue to grow. Operators are getting creative with “loaded” fry dishes, adding anything from cheese and bacon to pulled pork and brisket. Loaded fries are a great way for consumers to try an ingredient they may not be familiar with alongside something they are very familiar with.
Breakfast potatoes are loved or liked by over 50% of U.S. consumers and are projected to grow on menus at a rate of 19% over the next four years.

Potatoes USA Disclaimer

Macro Foodservice Industry Trends

“The Covid Generation”

Mind Health

Plant-Based Trends to Watch - Veggie Heroes

Potato Trends